Skills & Competencies for Web Designer II

Web Designer II job profile

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JOB SUMMARY for Web Designer II

Designs web pages that engage the target audience, drive web traffic, and provide optimal user experience.

JOB RESPONSIBILITIES for Web Designer II

Uses knowledge of user interface design and human factors engineering to create visually pleasing web pages with rich content and clear navigational schemes. Employs site animation and special effects to create a compelling user experience. Tests and improves site usability and performance on a variety of browsers. Requires knowledge of web technologies, techniques, and tools such as HTML, Shockwave, Photoshop, Illustrator, Adobe Flex, Adobe Flash, JavaScript, ASP pages, and SEO.

Web Designer II SALARY RANGE

BASE 50%
$81,148
TOTAL 50%
$84,351
Job Level
P02
Job Code
IT10000108
Education/Degree
Bachelor's Degree
Reports To
Manager

Web Designer II Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Web Designer II skill and competencie below to view definitions.
INDUSTRY COMPETENCIES JOB FAMILY COMPETENCIES CORE COMPETENCIES
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6 hard skills or competencies (industry competencies) for Web Designer II

1 Industry Competency – User Experience Design
Proficiency Level -2
Skill definition-Creating and enhancing user-centered designs to establish branding, optimize usability, and improve user experience throughout product development.
Level 1 Behaviors
(General Familiarity)
Describes the major elements and components of user experience design.
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Level 2 Behaviors
(Light Experience)
Assists in evaluating user experience according to value, function, and usability criteria.
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Level 3 Behaviors
(Moderate Experience)
Helps develop user flows, wireframes, and prototypes to define new product initiatives.
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Level 4 Behaviors
(Extensive Experience)
Directs product design experimentation to elevate user experience and boost conversion rates.
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Level 5 Behaviors
(Mastery)
Builds UX design standards to optimize usability and guarantee efficient navigation and functionality.
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2 Industry Competency – User Interface Design
Proficiency Level -2
Skill definition-Anticipating user needs and preferences to create interface and interaction designs to build a user interface that is intuitive, easy, and aesthetic.
Level 1 Behaviors
(General Familiarity)
Describes the different formats used in developing user interface design.
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Level 2 Behaviors
(Light Experience)
Assists in ensuring mobile and responsive designs meet user needs.
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Level 3 Behaviors
(Moderate Experience)
Discusses and executes various techniques in creating interface designs to increase conversion rates.
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Level 4 Behaviors
(Extensive Experience)
Integrates new rules with the design processes to improve usability, utility, and desirability of the design.
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Level 5 Behaviors
(Mastery)
Creates user flows, wireframes, and specifications for UI designs to establish user experience architecture.
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3 Web Designer II - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Web Designer II
Proficiency Level - 4
5 Competency for - Web Designer II
Proficiency Level - 5

3 general skills or competencies (Job family competencies) for Web Designer II

1 Job Family Competencies – HTML
Proficiency Level -2
Skill definition-Ability to use this computer language for creating, updating and maintaining text, graphics and links in a website.
Level 1 Behaviors
(General Familiarity)
Discusses the underlying HTML specifications for web components.
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Level 2 Behaviors
(Light Experience)
Supports the integration of HTML programming languages to create page contents on web applications.
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Level 3 Behaviors
(Moderate Experience)
Uses HTML codes for website changes to provide meaningful and relevant experiences for all web users.
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Level 4 Behaviors
(Extensive Experience)
Monitors the usage of HTML to determine areas for improvement to build responsive web components.
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Level 5 Behaviors
(Mastery)
Leads the design process and HTML implementation to streamline the development of website applications.
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2 Job Family Competencies – Programming
Proficiency Level -2
Skill definition-Executing logic to facilitate computing operations and functionality in one or more languages.
Level 1 Behaviors
(General Familiarity)
Lists standard computer programming patterns and algorithms.
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Level 2 Behaviors
(Light Experience)
Identifies coding errors and parts of computer programs that are not functioning correctly.
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Level 3 Behaviors
(Moderate Experience)
Provides insights into the development of complex, cross-functional applications.
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Level 4 Behaviors
(Extensive Experience)
Monitors the testing of program codes periodically to ensure it produces the desirable results.
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Level 5 Behaviors
(Mastery)
Establishes programming strategies applicable to various program needs and specifications.
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3 Web Designer II - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Web Designer II
Proficiency Level - 4
5 Competency for - Web Designer II
Proficiency Level - 5

7 soft skills or competencies (core competencies) for Web Designer II

1 Core Competencies – Creativity
Proficiency Level -2
Skill definition-Promoting creative, original thinking and applying it to a variety of business situations.
Level 1 Behaviors
(General Familiarity)
Illustrates the positive factors that inspire creative ideas.
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Level 2 Behaviors
(Light Experience)
Supports initiatives to use creativity to achieve team goals.
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Level 3 Behaviors
(Moderate Experience)
Implements innovative measures to achieve process improvement.
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Level 4 Behaviors
(Extensive Experience)
Evaluates various internal innovative ideas and experiments for further decision-making.
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Level 5 Behaviors
(Mastery)
Provides creative leadership throughout our business.
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2 Core Competencies – Innovation
Proficiency Level -2
Skill definition-The ability and process of implementing new ideas and initiatives to improve organizational performance.
Level 1 Behaviors
(General Familiarity)
Explains our key business strategies and priorities.
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Level 2 Behaviors
(Light Experience)
Reports and communicates market and competitor status regularly to the management team.
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Level 3 Behaviors
(Moderate Experience)
Implements effective marketing strategies that achieve improved business outcomes.
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Level 4 Behaviors
(Extensive Experience)
Optimizes business processes based on deep insight into various business unit functions.
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Level 5 Behaviors
(Mastery)
Evaluates industry and market trends to identify new business opportunities.
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3 Web Designer II - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Web Designer II
Proficiency Level - 4
5 Competency for - Web Designer II
Proficiency Level - 5

Summary of Web Designer II skills and competencies

There are 6 hard skills for Web Designer II, User Experience Design, User Interface Design, Animation, etc.
3 general skills for Web Designer II, HTML, Programming, Web Design.
7 soft skills for Web Designer II, Creativity, Innovation, Attention to Detail, etc.
While the list totals 16 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Web Designer II, he or she needs to be proficient in Creativity, be proficient in Innovation, and be proficient in Attention to Detail.

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